Transforming Ad Performance: Overcoming Challenges with Enhanced Tech SolutionsMedia
Client is a leading research company in the television industry, providing valuable data and insights to agencies, advertisers, and media production houses.
With a vast amount of data being generated daily, they aimed to streamline its operations and enhance its analytical capabilities.
challenge
- Legacy Technology Stack The use of technology such as PHP Slim and AngularJS posed limitations in terms of scalability, performance, and maintainability. Upgrading the technology stack to more modern frameworks and technologies was essential to address these limitations and ensure the long-term viability and competitiveness of the application.
- Limited Analytical Capabilities While the application provided valuable analytical insights to users, there was room for enhancement in terms of analytical capabilities and real-time event-driven reporting. They wanted to implement rule-based event triggers and integrate predictive analytics and machine learning algorithms to empower users with predictive insights and actionable recommendations to augment the application’s value proposition.
solution
- Tech Stack Upgrade We transitioned from legacy technologies like PHP Slim and AngularJS to modern frameworks such as Angular 17. We migrated to newer versions of MySQL for improved performance and scalability. We also introduced Node.js for backend operations to enable faster data processing and real-time analytics.
- Enhanced Reporting Module We developed interactive reporting features for better data visualization and analysis. We customized reports based on user preferences, including daily, weekly, and monthly insights. Additionally, we implemented rule-based logic to automate report generation for specific events or trends.
- Integration with Third-Party Tools We integrated with MailChimp for seamless broadcasting of email communications to subscribers. Integration with Zoho CRM led to better lead management and tracking, enhancing customer relationship management capabilities.
Outcomes
- Improved ad spends Increased visibility resulted in a 25% improvement in ad spend efficiency and performance, leading to higher ROI on advertising expenditures.
- Streamlined data processing Rule-based logic enabled customized reporting for more than 100 reports for specific events or trends, enhancing decision-making processes.
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