Global Brand Protection Through Content ModerationContent Moderation
With a diverse user base spanning various languages and cultures, the platform requires a robust, scalable content moderation system to ensure user safety, regulatory compliance, and a positive user experience.
challenge
- Managing High Content Volume: Over 2 million daily uploads created a need for automated, scalable content moderation solutions to manage large volumes efficiently.
- Cultural Sensitivity: Content had to be evaluated accurately, considering diverse global norms and cultural contexts to avoid bias and respect local standards.
- Harmful Content Detection: Effectively identifying explicit, violent, and misleading content at scale was crucial to maintaining platform integrity and user safety.
- Legal Compliance: Ensuring strict adherence to copyright, intellectual property, and legal regulations across multiple jurisdictions was essential to prevent violations.
solution
- Explicit Content Moderation: AI-powered systems flagged adult content and graphic imagery, ensuring compliance with community guidelines and protecting user experience.
- Contextual Moderation: Sensitive content was flagged for review by human moderators, who provided nuanced decisions considering context and cultural relevance.
- Copyright Detection: Proprietary software flagged unauthorized use of protected media.
- Violence Detection:Proprietary software tools automatically detected and flagged unauthorized use of copyrighted material, safeguarding intellectual property rights
- Logo and IP Violation:Image recognition technology identified unauthorized use of brand logos and trademarks, ensuring brand protection and IP compliance.
- Licensed Clip Review: Tools were employed to detect unauthorized use of licensed video clips, ensuring compliance with licensing agreements and legal standards.
Outcomes
Copyright Protection at Scale: Over 50,000+ instances of unauthorized logo and copyright use were flagged, significantly reducing violations across the platform.
Content Safety and Integrity: 1.5 million harmful pieces of content were removed monthly, ensuring the platform remained a secure and trustworthy environment for users.
Efficient Content Moderation: Over 3 million daily posts processed at scale, more than the usual flow, ensuring timely and accurate moderation.
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